By Daniela Paredez. sport. At Wednesday, December 18th 2019, 15:34:21 PM.
Michael Jordan took the NBA into another stratosphere. He made the NBA into one of the most lucrative professional leagues in America. With Kobe Bryant and now LeBron James keeping the fire alive and the arrival of international players in the scene, the NBA isn’t just one of the most popular sports in America. It’s one of the most well-loved sports all over the globe.
American football, under attack from critics in recent years, has lost some of its popularity but is still the champion of U.S. spectator sports — picked by 37% of U.S. adults as their favorite sport to watch. The next-most-popular sports are basketball, favored by 11%, and baseball, favored by 9%.
To fully understand this you have to go back to the early 1990s. The league had just experienced its first full explosion into American society and pop culture. The 1980s had been great for the NBA, it added 5 new teams, and the Magic-Bird rivalry had driven fans to the arenas like nothing before.