By Daniela Paredez. sport. At Wednesday, December 18th 2019, 16:14:52 PM.
When boxing reached the Pay Per View era, the biggest pay per view draw in the history of the sport was American – Floyd Mayweather Jr. Mayweather broke one pay per view record after another. He made boxing more than a sport by adding entertainment value to it. Americans bought Mayweather. Just look at the PPV records.
In the 1960s as the NBA was going through a growth spurt by adding new teams, a rival spring up to challenge it in the ABA. The ABA would last from 1967 until 1976 when it merged with the NBA.
The 1980s saw the league and the game of basketball grow termendously and a lot of that had to do with the rivalry of Magic Johnson and Larry Bird. The two have become the defination of what a rivalry is supposed to be and their teams would dominate the decade. Because of this rivalry a lot of interest grew in the America about the NBA and the first major TV deals started to be signed as well as another wave of expansion.